Part 2 of Chapter 57
This chapter is brought to you by Celestialsiren, thanks for the ko-fi! (ﾉ´ヮ`)ﾉ*: ･
Please Like Her 08 – The strange Shura field has increased.
Next, they talk about the beauty products.
Shang Lu directly said, “I quite like their beauty products. You can check out the occasional Weibo posts I make. You can see some of their products on my vanity table. Their lip gloss is what I use most often; the colors are really versatile. The eyebrow pencils don’t clump either. I still have them in my bag.”
As she spoke, Shang Lu extended her hand and had her assistant pass over her makeup bag, taking out two SY eyebrow pencils, both of which were more than halfway used.
Lin Yanyan nodded as well. “Regarding makeup, I also like it. Apart from the cushion foundation being prone to smudging and the eyeliner pencil having a thick tip that’s not easy to use, the rest of their products are basically worth it.”
Shang Lu and Lin Yanyan had a disagreement here. Shang Lu said, “Although their eyeliner pencil is a bit tricky to use, it doesn’t smudge at all, and the waterproof effect is excellent.”
As she spoke, Shang Lu drew a few lower eyelashes for herself and looked up at the ceiling.
Half a minute passed, and she lowered her head, tears welling up in her eyes. Tears rolled down her cheeks one by one.
However, no matter how her tears flowed, the drawn lower eyelashes remained clear.
[Wow! I thought Shang Lu was going to wet her face to show us the effect, but she’s actually crying!]
[The beauty livestream suddenly turned into an acting class (joking).]
[Everyone, pay attention! Shang Lu has wiped away her tears, but the drawn lower eyelashes are still intact!]
[Shang Lu has proven with her actions that this eyeliner pencil is really waterproof! I’m going to buy it ASAP!]
Shang Lu added, “The tip of this eyeliner pencil is really thick, not suitable for drawing lower eyelashes. I just wanted to demonstrate its waterproof ability more clearly for everyone. It’s still good for eyeliner, but as Yanyan said, it’s not easy for beginners to use, so beginners might want to avoid it.”
After saying that, Shang Lu took out a piece of makeup remover cotton and wiped her lower eyelids with some eye and lip makeup remover, then looked somewhat speechless.
Facing the camera, she pulled the corner of her lips mockingly, “I used SY’s eye and lip makeup remover for the first time. I heard that its slogan is ‘gentle as clear water and won’t harm the skin.’ Maybe using clear water directly would have the same effect, anyway, neither can remove it.”
[SY, what’s wrong with you? You were just praised, and now you’re being criticized. Can’t you maintain a stable level?]
[Their eye and lip makeup remover can’t even remove their own eyeliner pencil. I can’t help but laugh.]
[Shang Lu is really good at making fun of things! ‘Gentle as clear water,’ and the effect is really like clear water, hahaha.]
[I have this eye and lip makeup remover too, used it once, and then it just sat there. It can’t remove anything, really.]
Shang Lu and Lin Yanyan continued to introduce each makeup product, rating each one, and finally, it was time to make their selections.
They each had to choose three things they liked, post exclusive link to two personal favorite products, and then select their absolute favorite for a makeup photoshoot.
SY’s makeup was much stronger than skincare, so Shang Lu chose her favorite lip gloss and eyeliner pencil. Finally, after hesitating for a moment, she reached for the highlighter—
And her hand met Lin Yanyan’s.
Both of them looked at each other in surprise, not expecting such synchronicity. In the end, they chose the same product.
Shang Lu commented, “Although it didn’t receive an exceptionally high rating individually, there’s no substitute for its color. I think it’s a must-have for SY makeup.”
Lin Yanyan vigorously nodded in agreement, “I have over a hundred highlighters, but this one is something I can never do without!”
[When their hands touched each other at that moment, I knew this highlighter must be good! Fortunately, I was quick with my hands! I placed an order right away.]
[I laughed for a while, but when I tried to buy it after laughing, it was already sold out. I cried.]
[Sisters, did anyone buy extra? Can someone spare one for me? *Sob, sob, sob*!]
…
In the live stream, everyone is shouting for restocking.
Meanwhile, Shang Lu and Lin Yanyan have already gone for their photo shoot.
Shang Lu chose her favorite bean paste lip gloss, which is very natural and brightens up the complexion for daily use. Lin Yanyan, on the other hand, chose a versatile nine-color eyeshadow palette.
Both of these products sold out quickly even before they started shooting.
When Shang Lu and Lin Yanyan’s two exclusive recommended product links were posted, the number of people placing deposits exceeded SY’s original expectations, to the point that they couldn’t produce so many products immediately. Even the deposit links had to be hastily taken down a few hours later.
@SY : [Thank you all for your love for our two brand ambassadors. The deposit for the first batch of orders through their exclusive links will be processed in three days, and the items will be shipped within a week.]
[Ah, I clicked into it! It said the link was taken down when I tried to pay!]
[I want to buy too! Let me spend my money! Please!]
[Is this the first batch? When does the second batch start?]
[*Sob, sob, sob*, I came too late. I want to buy too!]
[I’m so annoyed that I pulled an all-nighter yesterday, and when I woke up, the world had moved on without me. So SY, do I still have a chance?]
A simple live stream achieved unprecedented results. Many internet celebrities also wanted to ride the wave of this popularity, showcasing their stockpiled products and sharing their experiences, all without the need for expensive advertising.
As for the products that Shang Lu and Lin Yanyan found least effective, which had mediocre reviews online to begin with, they became even harder to sell.
So SY adapted promptly, taking the harshest criticism from them and promoting several hundred units of those products on Weibo. You could enter a lottery by retweeting, and after receiving these products, customers were encouraged to provide feedback from various angles, urging them to improve.
After all, SY is a well-known brand in China, and free high-end products are hard to resist. Many internet users participated, and the buzz around this initiative only grew.
[To be honest, I think that toner is pretty good. But I have really oily skin, so my oily-skinned sisters might want to try the lottery.]
[I participated in the lottery just to see how bad it is. Sometimes, having low expectations can make you think it’s not so bad, right?]
[I must say, SY’s PR department really knows what they’re doing, and their attitude is really appealing.]
[Listening to feedback, making improvements, praising the good, and criticizing the bad are all normal things, but it seems like only SY is actually doing this among so many brands.]
[Let’s take this opportunity to criticize LK again! I have no connection with them whatsoever! Your products are just average! A five-hundred-yuan product with a four-hundred-yuan-worth logo! Disgusting!]
Different companies have different joys and sorrows.
Originally, denying ‘rumors’ is the most normal thing to do for a brand. But because of SY’s actions, LK’s response seems petty in comparison, leading to a rapid decline in LK’s reputation and product sales in just a few days.
SY’s PR department is probably expecting a doubled year-end bonus, while on LK’s side, they can’t even afford to be bold, fearing they might anger higher-ups.
Naturally, this situation is causing extreme frustration for Father Shang.
Skin-care and cosmetics have always been one of the most profitable businesses for Shang’s, with high profits. Losing this money might not mean much to the company, but if it continues to damage the brand’s image, it could lead to long-term losses that are unpredictable.
And the main culprit behind all of this is, surprisingly, his own daughter.
Shang Lu signed a contract with a competitor company, which greatly infuriated Father Shang.
But at the same time, he realized that his daughter was not as useless as he had always thought.
He was a businessman and naturally understood the calculations involved.
Omg this useless man is here again
I’m trembling in anger everytime Mr. Shang comes up into the screen… 😤